OUR MISSION
Brazen was born from the belief that women in sport deserve better.
We’re two women — Laura and Lauren — who set out to empower and support other women through sportswear that actually works.
our story
Brazen was born before its founders had even met face-to-face. Laura had long seen the gap in the market for sports bras that could truly support women in high-impact sport. When she came across Lauren’s work in sportswear design, she instantly recognised the potential of their skills aligning. She reached out, and together they discovered a shared passion and vision.
What began as an idea quickly grew into a strong partnership — built on mutual respect, complementary strengths, and a drive to make a difference. Today, Laura and Lauren are united by one mission: to support women in every stage of life, to champion women’s sport, and to give back to the sporting community that shaped them.
Brazen isn’t just a brand. It’s a movement — created by women, for women — to ensure every athlete, from grassroots to elite, has the support she deserves.
Meet the founders
At Brazen, we’re two women with one mission: to empower women in sport with bras that truly support, perform, and inspire confidence.
As a rugby player, Laura knows first-hand what’s needed from a sports bra: real support, zero distraction, and the confidence to focus on your game — not what’s going on under your shirt.
Meanwhile, Lauren began designing athleisure wear after having children, frustrated by the lack of options that supported both movement and breastfeeding.
Together, we created Brazen — a brand that understands the real needs of real athletes at every stage of life.
From teenage debuts to elite-level rugby, from postnatal return to play to everyday training, our bras are designed to protect, support and perform — so you can do the same.
We’re not just building bras.
We’re building confidence, community and a new standard for women in sport.
